In one of my favorite moments in the TV series The West Wing, politico Josh Lyman winces when a member of the president’s staff uses the word “recession”:
Larry: “If the economy is heading into a recession–”
Josh: “No, no, no. We don’t ever use that word around here.”
Ed: “What word? Recession? …What should we call it then?”
Josh: “I don’t care. Call it a boat show or a beer garden or a bagel.”
Larry: “So if it is a… bagel, the Fed thinks it’s gonna be a mild bagel.”
If you work in the West Wing, then calling an economic downturn a recession makes it a recession (once repeated on cable news, Twitter, and around the proverbial water cooler). On the other hand, if the average English teacher, say, reads in the Delaware News Journal that the stock market has fallen and declares to his two young children at the breakfast table that the US is in a recession … nothing happens. The president’s economic advisors’ utterances have illocutionary force: they make something so by speaking it into existence, just as a licensed official alone can declare two people married.
So what does this have to do with grades?