Thanks to everyone who came to my presentation at Penn-TESOL East today. As promised, here is my PowerPoint with all the information and references.You might also be interested in the article I wrote recently on this topic (“From Generic Writing to Writing Genres”) in SLW News.
The textbook series I mentioned will be called Inside Writing and will be available in spring/summer 2014 from Oxford University Press. It takes a genre-based approach to teaching writing, from beginner to advanced (academic preparation) levels. I’ll post more details as production continues!