Sexism and parenting

In the past few years, I’ve occasionally griped about sexism in the parenting industry — companies that assume only mothers look after children while fathers are stuck in the 1950s. But, this piece of junk mail (and I really mean junk) for Parenting magazine takes the biscuit/cake:

Yes, that’s right, the letter is addressed “for Mr. Nigel Caplan only” while the magazine is advertised as “the resource for moms with young kids.”

How offensive! Fathers are parents, too.

I have returned the letter in the pre-paid envelope with a message to this effect. It’s tiring to see products and store flyers that only show mothers with young children, and irritating to see toy boxes with lists of reasons “why moms like this”, but to receive a personalized invitation that implies I do not/cannot/should not take care of my own son is insulting and inaccurate.

So, dads, it’s time for us to burn our swaddling cloths in the street and demand equality!

Author: Nigel Caplan

Nigel Caplan, Ph.D., is an associate professor of ESL and materials developer in Delaware, in the United States.

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